The Director of Admissions/Marketing of Holy Family Catholic School is responsible for representing and marketing the school to parents, prospective parents, and the community to bring in new students and retain current students. This includes managing the entire admission process and events, from initial inquiry to enrollment to integration into the school.

The Admissions Director operates the marketing, communications, and admissions processes. The Admissions Director is responsible for directing and leading the team to maximize the efforts of all team members and to employ the strengths and gifts of each member.

The Admissions Director encompasses marketing and communications and oversees all marketing material, including print material, online advertisements, websites, social media, and school-wide communication. The AD supports and promotes admissions events, school events, and general school marketing.

The Admissions Director is responsible for the aesthetic presentation and marketing of the school building. The AD is responsible for the school's image, runs all admission events, and must coordinate events, including content, setup, refreshments, etc.